Cheers to Change: Non-Alcoholic Beverage Market Soars
Cheers to Change: Non-Alcoholic Beverage Market Soars

While alcoholic beverages have long been a staple, non-alcoholic alternatives are now taking the scene.
Thanks to the conceptualisation of the sober curious movement that started in 2018, more people want to drink less. This has inspired people to rethink their relationship with alcohol, opting for healthier, alcohol-free lifestyles. While the concept originated in Western countries, the trend is also beginning to take place in the Asia-Pacific region.
Whether you're thinking about quitting alcohol entirely or just cutting back, non-alcoholic drinks may be the solution for you.
What to Know About Non-Alcoholic Beverages
What to Know About Non-Alcoholic Beverages
Non-alcoholic beverages contain 0.5% or less alcohol by volume (ABV), but they are specifically crafted to resemble the flavour, packaging, and overall appearance of alcohol products. The rising demand for non-alcoholic beverages has driven innovation in production techniques. How is non-alcoholic beer made? How do you make wine that is with no alcohol? Among the growing range of proprietary technologies beverage manufacturers employ are reverse osmosis and vacuum distillation.
Reverse osmosis is a modern and advanced filtration process that separates alcohol from a drink and carefully blends it back with water and flavours to recreate its original state. Meanwhile, in the vacuum distillation process, the drink is heated under reduced pressure, allowing the alcohol to evaporate at a lower temperature and keep its flavour and aromas intact.
The beverage industry is also testing out other innovations to keep the industry thriving. For one, BrewVo’s NexDraft Tap System offers flexibility by allowing beer to be consumed in its non-alcoholic form or rebuilt to their chosen strength either immediately before bottling or just before consumption at the point of sale.
There’s a wide array of non-alcoholic options available today, including alcohol-free beers, wines, and spirits. For the cocktail enthusiasts who want to shy away from alcohol, virgin cocktails or mocktails that mimic the flavour profiles of alcoholic drinks are available. Some of the most popular mocktails include:
- Shirley Temple made with grenadine and ginger ale
- Arnold Palmer made with English Breakfast tea, fresh lemon juice, and sugar syrup
- Virgin Piña Colada made with coconut milk, fresh lime juice, pineapple juice, coconut cream, and ice
- Virgin Mojito made with fresh lime juice, lime wedges, sugar syrup, mint leaves, and soda water
- Virgin Bloody Mary made with tomato juice, Worcester sauce, Tabasco sauce, celery salt, pepper, and fresh lime juice
These drinks are not just in bars and restaurants. A lot of non-alcoholic beverages are also increasingly sold at grocery stores, speciality shops, and online platforms.
Experience Global Flavours at JAPAN'S INT'L FOOD & BEVERAGE EXPO (JFEX)!
Experience Global Flavours at JAPAN'S INT'L FOOD & BEVERAGE EXPO (JFEX)!
July 9-11, 2025 | Tokyo Big Sight
The Growing Non-Alcoholic Beverage Industry: Major Players, Startups, and Partnerships
The Growing Non-Alcoholic Beverage Industry: Major Players, Startups, and Partnerships
Responding to Global Demand
Responding to Global Demand
With rising consumer interest in non-alcoholic drinks, companies worldwide are developing innovative alcohol-free alternatives to meet growing demand.
Major Brands Embrace Alcohol-Free Versions
Major Brands Embrace Alcohol-Free Versions
Renowned alcohol brands are launching non-alcoholic versions of their signature products:
- Guinness 0.0: Ireland’s iconic beer offers the same rich ingredients—water, barley, hops, and yeast—without the alcohol.
- Tanqueray Alcohol-Free: The London-based gin brand launched an alcohol-free spirit with robust and flavourful tasting notes and a touch of lemon aroma.
- Heineken® 0.0: Master brewers created a perfectly balanced alcohol-free drink with fruity notes and a soft malty finish.
- Budweiser Zero: This alcohol-free version contains just 50 calories and zero sugar, ideal for health-conscious drinkers.
- Corona Sunbrew: A Mexican drink enriched with Vitamin D, giving consumers a sunny, alcohol-free experience.
Big Players Partnering with Small Brands
Big Players Partnering with Small Brands
Startups are also making waves with unique non-alcoholic offerings.
- Curious Elixirs: This pioneer offers booze-free craft cocktails with adaptogens and no refined sugar.
- De Soi: Specialises in non-alcoholic apéritifs infused with botanicals like ashwagandha and reishi mushroom to promote relaxation and enhance mood.
- Kin Euphorics: Co-founded by supermodel Bella Hadid, this brand offers high-vibe cocktails infused with adaptogens and nootropics such as reishi and tryptophan.
Innovative Startups in the Market
Innovative Startups in the Market
Large corporations are acquiring or partnering with smaller brands to expand their non-alcoholic portfolios.
- Keurig Dr Pepper acquired global rights to Atypique, a ready-to-drink cocktail brand from Quebec.
- Diageo acquired a stake in Seedlip, the world’s first distilled non-alcoholic spirits brand. This has led to the multinational beverage company launching several non-alcoholic alternatives in the market, expanding its alcohol-free portfolio with the recent launch of Captain Morgan Spiced Gold 0.0%, a flavourful booze-free version of the original.
Healthy Competition Fuels Market Growth
Healthy Competition Fuels Market Growth
The non-alcoholic beverage industry continues to grow as both established brands and startups compete for market share. Strong demand is expected to persist, with Fortune Business Insights projecting the global market to reach $1.6 trillion by 2032. This dynamic mix of innovation, consumer preference, and healthy competition ensures that non-alcoholic beverages are more than just a trend—they are shaping the future of drinking.
Why Consumers Are Going Alcohol-Free
Why Consumers Are Going Alcohol-Free
Health Benefits
Health Benefits
The rising trend of non-alcoholic beverage consumption is largely driven by health-conscious consumers. Is beer bad? People are increasingly aware of the negative effects of excessive intake of beer, wine, and other types of alcohol and sugary drinks and are actively seeking healthier alternatives. Many are prioritising their well-being, with goals such as losing weight and improving their diets. Non-alcoholic drinks offer a way to stay on track without compromising the flavour or quality of their favourite beverages.
Mental Health and Wellness
Mental Health and Wellness
What are the benefits of red wine? The drink has antioxidant properties that help protect cells from oxidative stress. However, frequent consumption can negatively impact mental well-being. The good news is that non-alcoholic beverages can also provide the same benefit and are beneficial for mental health. Non-alcoholic alternatives offer a healthier way to unwind. Some of these beverages even contain adaptogens, which are natural compounds that help the body manage stress and restore balance. One study also found that drinking non-alcoholic beer can increase dopamine levels, boosting mood and enhancing the “feel-good” effect without the downsides of alcohol.
Social Acceptance and Mindful Drinking
Social Acceptance and Mindful Drinking
Non-alcoholic beverages are also helping people achieve their social goals. In the past, abstaining from alcohol could invite criticism, but those days are fading. Today, the concept of mindful drinking is gaining traction, and sober socialising is no longer stigmatized. With the rise of the sober-curious movement and alcohol-free events, people can now enjoy nights out and social gatherings without the pressure to drink. Non-alcoholic drinks make it easier to stay socially engaged while maintaining sobriety.
A Desire for New Experiences
A Desire for New Experiences
Consumers are also embracing non-alcoholic drinks as they seek new experiences. While alcohol has long been a staple in many cultures, people are now exploring alternatives that offer unique flavours and experiences beyond the traditional. This shift toward novelty was accelerated during the pandemic, as people spent more time indoors experimenting with new hobbies, interests, and social habits. As a result, the exploration of non-alcoholic beverages has become a natural part of these lifestyle changes.
Non-alcoholic beverages provide a perfect balance for those who want to prioritise health, embrace social trends, seek new experiences, or enhance mental well-being. With their growing availability and acceptance, these drinks are more than just an alternative—they are becoming a lifestyle choice.
Is This the New Era of Drinking?
Is This the New Era of Drinking?
Alcohol may have its place, but non-alcoholic beverages are gaining traction fast. Societal attitudes towards drinking are evolving, and more people are embracing moderation in drinking or choosing to abstain altogether. With little to no alcohol content, these drinks allow people to enjoy the taste of their favourite alcoholic beverages without feeling guilty afterwards.
The non-alcoholic drink market is booming, offering a wide range of flavours and diverse options, both from already established brewery companies and startups looking to venture into the non-alcoholic beverage industry. Health-conscious consumers, together with people seeking new experiences, are driving this trend, making it clear that non-alcoholic beverages are here to stay.
Thanks to the variety of non-alcoholic drinks, there's no need to shy away from social gatherings or worry about your health concerns. Whether you're in the mood for wine, beer, or spirits, there's a guilt-free, non-alcoholic version waiting for you. Cheers!
JFEX: Gathering the World's Finest Food and Beverage (F&B) Offerings in Japan
JFEX: Gathering the World's Finest Food and Beverage (F&B) Offerings in Japan
Experience a global feast at JAPAN INT’L FOOD & BEVERAGE EXPO (JFEX), showcasing the finest food and beverage products from around the world.
July 9-11, 2025 | Tokyo Big Sight